Specialization!

As Mason grows, specialization becomes more of a thing.  When there were four of us, everyone did everything.  At 10 people, there were individual teams.

About three years ago, at the suggestion of Adrian Padron, our VP of Operations, we broke the larger media team into smaller individual teams.  My sole contribution here was to agree with him.

Those Media teams - Team Hawk, Team Turbo, Team Viper, and Team Nitro - were between three and five people deep, and were responsible for everything: client facing; partner selection; optimization; reporting.  SEO, Email, Sales, and Creative teams were/are separate.

Of course different teams have different strengths, and we track things like client growth by team, employee retention by team, and more.  But each one has traditionally been responsible for everything pertaining to their client portfolio.

Now in 2022, specialization continues to be more of a thing.  We have hired a Data Engineer, full-time, out of our Charlotte office.  He will handle reporting and analytics for all of our Media clients.

I foresee this trends towards specialization becoming more important as we scale the company.